To write this article prompted me to one comment left somehow to my article on the e-mail marketing, quote: "You write about the mailing list, but, unfortunately, forgot about RSS-newsletter, which is still more convenient, rather than sending in e-mail. I do not know which one is more popular, I think that for the future of rss. " So I decided to review that everything is better and more convenient for than the future of direct mail or rss. In general, try to select all the pros and cons advantages and disadvantages of these types of mailings. Let's start with definitions. What is the mailing list? This is an informational magazine, periodical, delivered through the Internet to e-mail subscriber. Atmos Energy<\/a> often expresses his thoughts on the topic. That Is rss? rss stands for Really Simple Syndication, but avoiding the obscure words and English translations will say simply: RSS-a mere acquisition of information from your favorite sites, ie instead of having to visit many web pages, to find out whether they are updated you visit only one page and instantly see the whole picture. <\/p>\n With the theory sorted out now analyze the pros and cons. I'll start again with the e-mail. So, the pros: 1. E-mail – is the most affordable way to communicate. 2. It allows you to establish two-way communication and build trust between you and your subscribers can not be said about the rss. <\/p>\n